Project details
While working for Ford Canada, along with a team, DoubleUnderscore created the platform for Ford Canada’s Corporate Properties. This included the Toronto Maple Leafs, Toronto Raptors, Montreal Canadiens, and the Edmonton Oilers. The premise of this platform was that for every fan at an event there was a non-fan, or someone who isn’t there to support the team, but to support their friend. This campaign played of this dichotomy with witty headlines and social media assets.
